Idem Smile - A division of Nasou Via Afrika

IDEM SMILE is committed to deliver Learning and Teaching Support Material (LTSM) of the highest standards.

SMILE EDUCATION and IDEM joined forces in 2007. Both companies have more than 30 years experience in providing quality educational material. Where Smile Education focused on "learn through play" and reaching the market through direct marketing, IDEM focused on providing schools with Learning and Teaching Support Materials (LTSM).

Our vision:"To live, love, learn and leave a legacy" compelled us to build on SMILE and IDEM's strengths to evolve into a company who now supplies more Learning and Teaching Support Material to more parents and teachers in our country and abroad than ever before.

In 2008 we moved away from the direct marketing model and now supply products for sale to the public at stationers, bookshops and retail outlets. Teachers in all provinces can order any of 14 specially packaged kits from our government approved catalogues through their district office.


SHAREHOLDERS

IDEM SMILE IS OWNED BY NASOU VIA AFRIKA (NVA)

• NVA is a Black Economic Empowerment Company.
• It subscribes fully to transformation at all levels of our society.
• Has the best employment equity profile of all major SA Publishers.
• Is only publisher that is a member of the "Proudly South African" campaign.
• Focuses on upliftment and skilling of own workers.
• Founded and contributes to Play with a Purpose Trust that has a vision to place a pre-school within walking distance of every child in SA.It trains and equips teachers to set up a play/pre-school and sources funding for this.
• The Trust has already set up 12 operating schools

NVA'S SHAREHOLDERS

THEBE INVESTMENT CORPORATION

• Thebe in one of the oldest and most respected BEE companies in South Africa.
• It's mission is to develop successful companies under black control and leadership.
• Their involvement in Smile / Idem is to fulfill, among other ambitions, this role.

VIA AFRIKA LIMITED

• Nasou Via Afrika is the book publishing and private education subsidiary of Naspers.
• NVA is controlled by an independent board but has access to infrastructure and resources of Naspers, including facilities and expertise in publishing, printing, sales, warehousing and distribution.
• Naspers is a multi-national media group listed on both the JSE and Nasdaq.

SMILE / IDEM'S RECENT TRACK RECORD

• Supplied LTSM kits for grade R to all provinces of South Africa.
• Production, assembly and the delivery of these materials to regional warehouses and individual schools.
• Products are linked to the NCS with a Teacher's Guide covering all the LO's and assessment criteria in the NCS.
• Intensive training of Practitioners and Provincial ECD specialists by highly qualified ECD specialists and accredited NGO's.
• Provided Learning Programmes in the form of Teacher Guides for each kit.
• Orders are supported by product- and NCS training done by top professionals.
• Training support for teachers is provided on DVD.

HISTORY AND CREDENTIALS OF IDEM AND SMILE

IDEM

• years experience in producing and providing schools in South Africa with Learning and Teaching Support Materials.
• Products are of international standard, made of the highest quality, non toxic and durable materials.
• More than 90% of products are produced in South Africa using local labour and carry the "Proudly South Africa" branding.
• Idem materials have been evaluated and approved by all curriculum units in South Africa and are approved to be purchased by schools, including Limpopo. Kits appear in the catalogue of approved materials for Grade R - 3.
• Idem has been involved in various projects by NGO's like COUNT, Mashibambane, ITEC and the SA Congress.

SMILE EDUCATION

• SMILE has 30 years experience producing Educational products.
• It is a well established brand and household name in South Africa.
• Smile materials are highly regarded by ECD Practitioners and DoE's.
• Smile's products focuses on"learning through play"
• Smile provides LTSM to the following African countries: Nigeria, Tanzania, Mozambique, Zambia, Namibia & Lesotho
• LTSM also exported to Australia, New Zealand, Cyprus, Ireland, the UK
• It's vision is to live, love, learn and leave a legacy"